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Opinion PHOEBE NETTO November 26, 2019 13

When did a PR ‘exclusive’ stop being exclusive?

Last week saw yet another embarrassing media mixup as both The Sunday Project and Sunrise claimed to have dibs on an ‘exclusive’ interview with Kim Kardashian, ahead of the reality star’s turn as an Uber Eats spokesperson. Pure Public Relations' Phoebe Netto wonders when ‘exclusive’ stopped meaning ‘exclusive’ in PR.

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